Understanding that companies build their brands from the inside out, I help companies boost profits by increasing and improving the quantity and quality of their executive and employee communication. I do this through a unique combination of skills, expertise and more than 20 years’ experience working collaboratively across enterprises in: corporate communication, social media, executive communication, employee engagement, crisis and issues management and team leadership.
I have a graduate degree in management/organizational behavior, an M.A. in communication, a B.S. in journalism and the APR accreditation in public relations. Here are some of the ways I am successful for food companies:
Working directly with C-Suite as an “always-on” trusted advisor and expert, utilizing innovative analytics that link brand and reputation aligned with marketing goals.
Applying my proprietary change management process to introduce, inform, engage and sustain communication and behaviors of executives and employees; and developing world class communication teams in which I foster desired behaviors to deepen enterprise-wide corporate culture.
Creating comprehensive national, global and regional internal media relations programs involving mainstream, trade and technical journalists and bloggers; including managing website strategy, including blogs, micro sites, and consistent, engaging content.
Leveraging award-winning multicultural and diversity/inclusion expertise to create strategic engagement among all levels and types of employees, customers and supply chain.
Strategizing and implementing executive communication programs for reaching stakeholders via a mix of in-person, digital, interactive, live and print media – including producing compelling and effective financial reporting materials and distribution methods.
Producing compelling and effective financial reporting materials and distribution methods.
Creating crisis and issues management plans that engage employees and positively impact stakeholders.
Leveraging corporate foundation and community relations to deepen social meaning as part of culture, reputation and business impact.
I have the discipline of budget, time and ROI accountability from my work as an agency consultant, and the mindset and skill of an entrepreneurial business owner.